About Us

All you need to know about we got started and involved in the B2C Market.

About New Capital Link B2B

Since its formal establishment in 2020, New Capital Link has consistently delivered exceptional returns to its clients, demonstrating steady year-on-year improvement in performance. From the outset, the company has positioned itself as a trusted bridge between discerning investors and high-performing alternative investment opportunities. What truly distinguishes New Capital Link is its deep-rooted network of relationships across the alternative investment landscape — with particular expertise in precious metals and property bonds.

Functioning as an exclusive introducer, New Capital Link plays a pivotal role not only in identifying lucrative investment avenues but also in ensuring clients have a comprehensive understanding of the products, strategies, and guiding principles behind them. This commitment to transparency and education underpins the firm’s broader philosophy: that well-informed clients make more confident, long-term investment decisions.

Thanks to its strategic collaborations and carefully curated opportunities, New Capital Link has been able to offer investors access to consistently high-yield investments. These efforts translated into average annual returns of 11.33% in 2021, 12.08% in 2022, and an impressive 13.35% in 2023 — a track record that stands out within the sector.

Such consistent performance has not gone unnoticed. New Capital Link has received multiple accolades on the global stage, reinforcing its status as one of the United Kingdom’s premier alternative investment firms. The company continues to grow in influence and reputation, driven by its unwavering commitment to client success, strong ethical foundations, and a forward-thinking approach to investment.

new capital link deal
We have over 35 years of combined investing experience

Established in 2020 by Rachel Buscall, New Capital Link Limited became a house hold name in distributing alternative investments 

Awards

Our unique approach to investing has been helping our clients achieve their financial ambitions for decades. It’s won us plenty of industry awards as well as awards for being a great place to work. And, as we continue to improve and innovate, we’ll keep translating this recognition into helping our customers grow their potential investments.

IMPORTANT INFORMATION

This website is exempt from the general restriction (in section 21 of the Financial Services and Markets Act 2000) on the communication of invitations or inducements to engage in investment activity on the grounds that it is made solely to certified or self-certified sophisticated investors, certified high net worth individuals and investment professionals. You can find definitions of each category below.

These investments are high risk and illiquid, your capital is at risk and returns are not guaranteed. Bonds are not protected by the Financial Services Compensation Scheme (FSCS). If you are unsure of your categorisation or have doubts about whether to invest in our products, please consult an authorised person specialising in advising on investments of this kind.

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Investor Definitions

1. Self Certified Investor
2. Sophisticated Investor
3. HNW/UHNW Investor